Keeping different balls in the air.

Much has happened this week, but not all to do with writing. I’ve made a little progress with my WIP, but have been distracted by other things. I continued looking at the BookBub ads training video by Adam Croft to help understand all the information BookBub provides with regard to the ad. I had two running, but it soon became clear that I had made the wrong choice of author to follow (including me), so I created a single ad, and am now following Mark Gimenez. It’s too early to tell how successful that will be, but early signs are not too promising. However, I must be patient.

Another diversion was my decision to re-edit my book, Hell’s Gate: something I thought would not take too long. Needless to say it took up an enormous amount of time. It came about because I want to advertise this particular book on BookBub as a ‘Literary’ work of fiction on African, colonial history. I’ve always used the keyword ‘Action & Adventure’ for this book, but now I see it another way. It wasn’t until I started the process that I discovered I hadn’t released the paperback on CreateSpace, so that’s where it will be heading. I have it with Ingram Spark. I haven’t changed any of the text; this was simply a tidying-up exercise.

Last Monday, our book group CHINDI had an on-line meeting. Using the website, ZOOM, we get fifty minutes free where we can chat and see each other on screen. One of our writers, Christopher Joyce, gave us an update on his book launch the previous Saturday. He has published an ‘Alien Cook Book’ to complement his Children’s books. You can find Chris’s books in our shop at www.facebook.com/pg/chindiauthors/shop. There are lots of other good titles of all genres in the shop, many of them priced low for Christmas.

Tomorrow, I am expecting the launch of my box set along with a bundle of other box sets in time for “Cyber Monday”. This is something the writer, Mike Continues, has put together with others. How successful this will be is anybody’s guess, but it can’t do no worse for my box set than it’s doing at present. The agreement is to run the promotion for six months. I live in hopes for that, but don’t expect much. When it kicks off, I’ll be sending out a newsletter to all my subscribers.

Five weeks to go now to Christmas. We are out on Wednesday, shopping at Winchester. I doubt if we’ll get all the presents we need, but it will not be for the want of trying. No doubt we could do this on-line, which would save our feet. It’s something we could do at leisure, but there’s nothing like traipsing round the shops, armfuls of carrier bags, and getting home to realise you’ve forgotten that important present. So long as I don’t forget my wife, I’ll be OK. Wish me luck!

Forging ahead

This is the point where I will be looking ahead with a renewed enthusiasm. I made some unexpected progress on my WIP, and I launched my first BookBub advert (two in fact). Having watched Adam Croft’s excellent video several times, I plunged in and launched two adverts. Using Adam’s advice, I advertised my thriller, The Devil’s Trinity with my name as the author to follow. The second ad., same book, was with Ty Patterson. I looked at the ‘also bought’ list on my author page to find a suitable author. The first one I chose gave me too big an audience, so I clicked through the various names until I found Ty Patterson’s name put me in the ‘Green Zone’. It means an audience reach of about 10K. This, apparently, is a sensible start. The ad. began yesterday at about 4pm. The second ad. will go today. Now comes the tricky part: I have to monitor my progress and tweak until I see an improvement. I will probably look at BookBub’s own top 100 author list to find a bunch of thriller writers who will give me a similar audience to Ty Patterson. I’ll also be going back over the videos.

The unexpected progress on my WIP came by ignoring the writer’s block and jumping ahead to the latter part of the plot. I found myself writing quickly and enthusiastically, even extending the idea I had for the outcome. It means that I’ll have a beginning and an end with a word count of about 25000. Although it seems I still need to do a lot, like find another 50,000 words, it isn’t as daunting as it was a week ago.

Getting back to the BookBub advert briefly, I was pleasantly surprised to receive an email from Adam Croft in response to the comments I made in my blog last week. It put a smile on my face, and it was so nice to get a comment from someone who actually reads this. I was even more surprised to think that this best-selling author (over a million sales on Amazon) actually took the trouble to write and encourage me. Good for you, Adam.

Christmas isn’t far away now, and the various sales pitches are springing up everywhere, no more so than our CHINDI group. We have opened our shop for Christmas specials, so why not pop in and see what’s on offer. We have a growing membership in our group with authors who have notched up awards in their writing career. There could be something there to suit everyone’s taste. www.facebook.com/pg/chindiauthors/shop.

I mentioned author cross promotions last week. Looking at my sales, I see no benefit, which means I’ll knock them on the head for a while. I am still committed to Paula Wynne’s BookHub Christmas promotion, but that is simply adding one of my books to the bundle she is giving away. http://bookhub.online/readers-news/win-a-book-bundle.

So what now? With Christmas Day only six weeks away, it’s about writing out the Christmas cards, getting presents, arranging get-togethers etc. Our CHINDI group are meeting up for a Christmas meal next month. Although we meet up occasionally, and on-line daily, it’s good to get the chance to chat face to face. I’m looking forward to that. We have an on-line meeting on Monday where we’ll be able to see each other on our computer screens, but there’s nothing like the real thing.

And something else I mustn’t forget: it’s Remembrance Day. There will be ceremonies all over UK and elsewhere in the world to remember those who fell during the terrible conflicts we’ve witnessed on this earth. I served in the Royal Air Force, and so did our four sons. Happily, none of us experienced the terror of real conflict. Mind you, one of our boys has a chest full of medals. He’s still serving but in the Royal Australian Air Force. He looks like a General in his best uniform. So tomorrow I’ll wear my Poppy with pride and hope the leaders of this world will see some sense. Some hope! Wish me luck!

Understanding why.

When I read interviews or watch podcasts of writers who have successfully self-published, I admit to feeling a little envious of their success, and wonder if I’ll ever be able to achieve the kind of sales figures they enjoy. My wife asked me the other day if I get upset when I see what others have achieved doing what I’m doing, but I told her that it would be pointless getting upset; the fact is these people have worked hard to achieve their success, and that is the limiting factor in my case. I have watched two mega selling authors in the last week: Adam Croft and Hugh Howey. Both these writers knew how to do the hard yards and come up with a solid way to promote their work. I have watched others over the last few months, always looking to see if there was a shortcut maybe that I didn’t know about. But the truth is — its work, work, work.

This brings me to a kind of late, 2017 resolution (procrastination got in the way): to try harder. I paid the royalties into my bank today — those I received as a result of the BookBub advert earlier in the year — and decided I would like to do that each month, and watch them increase; but how? Well, this week, Mark Dawson is releasing his latest advertising course for authors, which includes all the updated stuff on Facebook, Amazon Ads and BookBub. As a student of his, I get all this free, so I’m looking forward to dipping my toe in the water with BookBub advertising (not a ‘Featured Deal’). But I know that simply following what I’m told, without working at it, I’ll be wasting my time. So it’s up to me: must work harder. You will all get to know how I’m doing, but it could be a while before that happens. If I was a racehorse, you wouldn’t put your money on me, so I now have to see if I can’t make this old nag romp home first past the winning post.

I made some progress with my WIP. I’m at the writer’s block stage. This is familiar territory to most writers. I’ll get through it of course, but at the moment I can’t see how. I sent a short extract of the WIP to my subscribers, wondering if I would get a reaction. I did — 21 of them unsubscribed! You’ve got to laugh, haven’t you?

I scrambled through a couple of cross promotions recently and came to the conclusion I’ve been coming to for a long time: they’re not worth it. Others might disagree, but I’ve seen no increase in my daily sales figures to convince me it’s all worth the effort.

Tomorrow I will be on a book stall for a couple of hours at our local British Legion. Some members of our book group (Chindi), will be there at the one day Christmas Market trying to spread some literary cheer in the area. I probably won’t sell any books, but that isn’t always the case. It could turn out entirely different.

And on the subject of trying to spread literary cheer, our book group, Chindi, are running a Christmas promotion on ALL our books in the run up to Christmas. Almost all genres will be on sale through our website at reduced prices. So why not pop along to www.facebook.com/pg/chindiauthors/shop and have a look at some of our bargains? I might sell some there too. Wish me luck!